Next
- Redesign the changelogPLANNING
- Interview two candidatesHIRING
- Plan the Q3 offsite
- Refresh the help docsPRODUCT
- Migrate the design tokens
- What's coming up next?
The digital card system for focused work
Keen brings the simplicity of the Analog card system to every screen you work on. Three cards. Three horizons. One habit that finally sticks.
Why most systems fail you
Every app promises to make you more productive. Most just give you more places to put things you'll never do. Your inbox turns into a graveyard. Your "backlog" becomes a guilt spiral.
The problem isn't discipline. It's friction. And infinite lists are the most productive-looking kind of procrastination there is.
Keen is built on a different premise: constraints create clarity. When today's card only holds ten tasks, you finally have to decide what actually matters.
The system
Inspired by the Analog card system — the beloved physical tool used by 50,000+ people worldwide — Keen translates that same clarity into a digital experience that goes with you everywhere.
Every morning, you get a fresh Today card. Write up to ten tasks — your real ones, the ones that move the needle. As the day unfolds, mark each task complete, in progress, or passed to someone else.
When the day ends, your Today card is done. What's unfinished doesn't disappear — it rolls forward, intentionally, to where it belongs.
Next holds everything important that you aren't doing today. Think of it as tomorrow's intentions, not today's overflow. Reviewing your Next card is what makes filling out each new Today card fast and honest.
Someday is where good ideas go to wait. Projects you want to start. Goals you haven't gotten to yet. Things that deserve space without demanding attention. It's not a dumping ground — it's a pressure valve.
The habit
Open Keen. Look at what you carried over. Decide what actually belongs on today's card. Write it down. Close the app.
That's the whole ritual. There's no gamification. No streaks. No AI summarizing your goals back at you. Just the quiet confidence of knowing exactly what you're doing today — and why.
The power isn't in the software. It's in the decision you make every single morning.
Task Signals
Throughout the day, a single tap marks a task complete, in progress, or delegated. No fuss. Keen stays out of your way so you can stay in your work.
Built for individuals. Designed for teams.
Keen works beautifully on its own — and becomes something more powerful when your whole team is aligned on what matters today.
Same focused system for everyone — Teams just adds the shared layer. See pricing →
What people are saying
"I've tried everything. Notion databases, Todoist boards, elaborate GTD setups. Every time it collapsed under its own weight. Keen is the first thing that actually fits how my brain works."
Pricing
No features held hostage. Keen Personal is free forever — so you can build the habit long before you ever think about Teams.
Free · forever
Everything one person needs to stay focused.
$2 / seat / month
Minimum 5 seats — from $10/month, billed monthly.
Everything in Personal, plus:
Common questions
Not at all. Keen is a completely standalone digital experience. If you already use Analog cards, Keen works beautifully alongside them — many people use the physical card at their desk and Keen on the go. But you don't need one to get value from the other.
That's the system working. The ten-task limit isn't a technical constraint — it's a design decision. If you have more than ten things "due today," the honest truth is that most of them aren't actually due today. Use your Next and Someday cards to hold the rest, and let the limit do its job.
Most to-do apps are capture tools. They're great at storing tasks, and terrible at helping you choose between them. Keen is a prioritization tool. The difference is in the ritual: starting fresh every day, with a card that forces a decision about what actually matters, changes how you relate to your work.
Yes — Teams starts at 5 seats, at $2 per seat per month (from $10/month). Below five people, Keen Personal is free and covers everything an individual needs. It scales up from there as your team grows, with no lock-in.
Yes. All data is encrypted in transit and at rest. We don't sell or share your data. You can export everything at any time. Full privacy policy →
Anytime. Your history, your cards, your archive — everything carries over. There's no migration, no data loss, no setup from scratch.
The most important part of any productivity system is using it. Keen is free to start, takes sixty seconds to set up, and works on every device you already have.